あなたの会社は新しいものを生み出すことに苦労をしていますか。この易しい英語のビデオレッスンでは、元 Appleの社員 Guy Kawasaki が、どうやってひらめきを得たり、トレンドを先取したりするか貴重な見解を紹介しています。「can」「can’t」の聞き取りの練習もしていきましょう。
Does your company struggle with innovation? In this easy English video lesson, former Apple employee Guy Kawasaki shares some valuable insight on how to find inspiration and be ahead of the curve! We will also practice listening with “can” and “can’t”.
When a company is ahead of the curve, it means that they are at the front of current thinking or current trends. This can be said of companies such as Apple, who lead innovation instead of just following it.
When a company is behind the curve, it means that they are late compared to other companies, and have not yet adopted the current thinking or the current trends. This can be said of companies who take too long to release products and don’t usually lead innovation.
If a company stops innovating, we say it has become stagnant.
When its products and services are not used anymore, we say it has become obsolete.
Kawasaki separates clearly what your current customer base can and can't do for your company's innovation. Watch the video and fill in the blanks.